by Phyllis
I will admit I know very little about marketing. I wouldn't know what steps to take to make my ad or commercial more effective, reach more people, motivate them to buy. I don't even understand most of the ads I come across.
Take this one for example. I promise you the next sale they make based on that picture will be their first.
And have you heard the Head & Shoulders ads on the radio? On 1350AM I hear the same one all the time. It isn't really telling you to use Head & Shoulders to help with your dandruff. Maybe they figure they have got that part taken care of already. (MLB makes me use it [or a more suitably priced knock-off].) No, it tells you after a week you will have noticeably thicker hair. And then the disclaimer at the end clears things up: it promises these results with their product vs. unwashed hair. I have bad news for them: so much oil would be on my head after seven days, you wouldn't be able to tell that I have hair. And those of you who know me know of my ample lettuce
Then there's this ad from Capital Educators Federal Credit Union. Look at that dunce! I have it from several sources that this guy reminds them of a mutual acquaintance they all have, a person they all esteem to be one of the ugliest people they have ever known. You're not going to get a lot of business putting a picture of a guy like that up there.
Come on!
6 comments:
Sure. But put the handsomen't dude from the CapEd ad in a powernet thermal control top and some spandex skivvies and you've got a winner to be certain.
Look, I resent remarks that disparage people I know and love. The dunce may at first glance remind some of this person you spoke of, but I am his mother--you may say I can't, therefore, be unbiased, but you are wrong--and I know him to be handsome AND intelligent.
I need a powernet.
You've got lettuce on your head? Maybe you should stop modeling for CapEd ads and pitch your services to these guys instead.
Phyllis, that guy doesn't look like anyone I know. I could see a tiny first glance resemblance to one of my brothers, but that CapEd dude's hair is not nearly greasy enough.
OK so I was ready for you to launch into how even though you may not totally understand advertising/marketing ut you found a foolproof goldmine with el quebradero while in Mexico...I look forward to it coming soon.
I think it looks like you. You are way more handsome tho.
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