Tuesday, March 16, 2010

Marketing

by Phyllis

I will admit I know very little about marketing. I wouldn't know what steps to take to make my ad or commercial more effective, reach more people, motivate them to buy. I don't even understand most of the ads I come across.

Take this one for example. I promise you the next sale they make based on that picture will be their first.

And have you heard the Head & Shoulders ads on the radio? On 1350AM I hear the same one all the time. It isn't really telling you to use Head & Shoulders to help with your dandruff. Maybe they figure they have got that part taken care of already. (MLB makes me use it [or a more suitably priced knock-off].) No, it tells you after a week you will have noticeably thicker hair. And then the disclaimer at the end clears things up: it promises these results with their product vs. unwashed hair. I have bad news for them: so much oil would be on my head after seven days, you wouldn't be able to tell that I have hair. And those of you who know me know of my ample lettuce

Then there's this ad from Capital Educators Federal Credit Union. Look at that dunce! I have it from several sources that this guy reminds them of a mutual acquaintance they all have, a person they all esteem to be one of the ugliest people they have ever known. You're not going to get a lot of business putting a picture of a guy like that up there.

Come on!

6 comments:

Anonymous said...

Sure. But put the handsomen't dude from the CapEd ad in a powernet thermal control top and some spandex skivvies and you've got a winner to be certain.

Carol's Corner said...

Look, I resent remarks that disparage people I know and love. The dunce may at first glance remind some of this person you spoke of, but I am his mother--you may say I can't, therefore, be unbiased, but you are wrong--and I know him to be handsome AND intelligent.
I need a powernet.

melvil dewey said...

You've got lettuce on your head? Maybe you should stop modeling for CapEd ads and pitch your services to these guys instead.

queenann said...

Phyllis, that guy doesn't look like anyone I know. I could see a tiny first glance resemblance to one of my brothers, but that CapEd dude's hair is not nearly greasy enough.

Unknown said...

OK so I was ready for you to launch into how even though you may not totally understand advertising/marketing ut you found a foolproof goldmine with el quebradero while in Mexico...I look forward to it coming soon.

Anonymous said...

I think it looks like you. You are way more handsome tho.